Saturday, May 23, 2009

Cycle Clothing

I haven't blogged about this project before, so I thought it would be a great place to start posting my new work.

Cycle is an Italian clothing company that borrows from various fashion periods and trends to create really sweet contemporary clothing. Their current branding is pretty uninspiring, and it doesn't do their clothing or concept justice.

My first step in refreshing their brand was to create a logo that can be enduring and timeless—one that will hold up well through all the trends that fashion will invariable go through.

I developed a variety of cloth textures as another branding element for Cycle. They are evocative of the diverse textures that are used in Cycle's clothing line, and are very useful in creating a cohesive but varied visual language.
Developing the packaging was probably my favorite part of working on Cycle. It was a fun challenge to use the color palette and textures to create a system that feels consistent and diverse at the same time. Photos by Kati Ellis.

Once the color palette and textures were nailed down, it was so fun to carry the look, feel and concept through the environmental applications and web pages.

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